DEBICHE ILYAS; BELAID SAMIR. Exploring the Reality of Modern Sports Marketing Implementation and Its Contribution to Institutional Success: Evidence from First Division Professional Football Clubs. The Sankalpa: International Journal of Management Decisions, [S. l.], v. 12, n. 1, p. 518–532, 2026. Disponível em: https://www.thesankalpa.org/ijmd/article/view/173. Acesso em: 28 feb. 2026.