DR. HANA LEE. Behavioral Economics in Pricing and Consumer Decision-Making. The Sankalpa: International Journal of Management Decisions, [S. l.], v. 2, n. 2, p. 71–80, 2016. Disponível em: https://www.thesankalpa.org/ijmd/article/view/22. Acesso em: 4 feb. 2026.