Green Marketing and Consumer Purchasing Behavior: A Global Perspective

Authors

  • Dr. Carlos Mendes School of Business and Economics, Universidade de Lisboa, Portugal

Keywords:

Green marketing, consumer behavior, sustainability, eco-labels, international marketing

Abstract

This research explores how green marketing strategies influence consumer purchasing decisions across various industries, including FMCG, electronics, and automotive. Surveying 3,500 consumers from Europe, Asia, and Latin America, findings reveal that eco-labels, sustainability messaging, and corporate environmental responsibility significantly drive preference for green products. Recommendations for marketers and policymakers are discussed.

Published

30-06-2016

How to Cite

Dr. Carlos Mendes. “Green Marketing and Consumer Purchasing Behavior: A Global Perspective”. The Sankalpa: International Journal of Management Decisions, vol. 2, no. 1, June 2016, pp. 21-35, https://www.thesankalpa.org/ijmd/article/view/13.

Issue

Vol. 2 No. 1 (2016): January - June 2016

Section

Original Articles

License

Copyright (c) 2016 The Sankalpa: International Journal of Management Decisions

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.