The Strategic Partnership for Managing the Tourist Destination as A Market the Electronic Portal "Algeria Tourist Routes" a Model

Abstract

This research paper aims to demonstrate the importance of strategic partnerships in the development of tourism services through destination management, by integrating partners’ resources to enhance tourism activity and offer a mix of tourism products and services that facilitate the identification of attractions for tourists. To highlight this significance, we examined the e-portal project “Algeria Tourist Paths”, which falls within the program for modernizing the tourism sector in Algeria and the implementation of the Algeria Destination Plan, in collaboration with the World Tourism Organization (UNWTO). The study found that, following the implementation of this project, the number of tourist routes in Algeria increased from 28 to 377 within three months of the portal’s launch. This development is expected to advance and elevate the tourism sector, positioning it as a genuine economic pillar, while generating new developmental dynamics, particularly in creative sectors contributing to wealth creation and employment opportunities.