Research Problems in Media and Communication Studies within the Digital Environment: A Critical Review of Traditional Methodologies and the Constraints of Practice

Abstract

This study examines a profound problem facing media and communication studies in Algerian universities: the inability of classical methodological approaches to accommodate the rapid, complex transformations of the digital environment. It seeks to provide a critical examination of datacollection and analysis tools and to assess their effectiveness in measuring the interactive, fluid phenomena produced by contemporary digital platforms. By adopting a critical analytical approach, the paper highlights the epistemological and procedural constraints that hinder everyday research practice. The study ultimately concludes that there is an urgent need for methodological renewal and for the development of an academic awareness that embraces newly developed digital measurement tools. Such renewal is essential for improving the quality of Algerian scholarly output and keeping pace with the dynamism of the contemporary media landscape.