Activating the Value Chain in Algerian Universities Through Porter’s Perspective: A Strategic Approach to Digital Transformation

Abstract

This study examines the role of activating the value chain, from Porter’s perspective, in Algerian universities as a strategic approach to supporting digital transformation. The importance of the research lies in understanding how value-chain components enhance digital efficiency within universities and how they affect institutional capacity to adapt to the requirements of the contemporary educational environment. A descriptive, analytical, and quantitative approach was adopted. Data were collected through a questionnaire administered to a purposive sample of 179 university teachers and analysed using exploratory factor analysis, specifically principal component analysis. The results revealed a positive and statistically significant relationship between value-chain activation and digital transformation. High factor loadings for service, operations, marketing, infrastructure, and inbound logistics indicate that these dimensions constitute fundamental pillars of digital efficiency. The findings also show that the impact of the value chain varies according to university characteristics: institutions with stronger infrastructure and resources achieve better outcomes than those with limited capacity. The study confirms that the value chain is a pivotal strategic tool for guiding universities’ digital transformation efforts by strengthening physical and digital infrastructure, developing human capacities, improving internal operations, and activating marketing and communication mechanisms, thereby ensuring the efficiency and sustainability of this transformation.