Consumer Adoption of Sustainable Products: Global Trends

Authors

  • Prof. Sophie Dubois Department of Marketing, Université de Montréal, Canada

Keywords:

Sustainable products, consumer adoption, eco-labeling, corporate social responsibility, marketing strategy

Abstract

This study investigates global consumer adoption of sustainable products across fashion, FMCG, and electronics sectors. Surveying 6,000 consumers in Asia, Europe, and North America, the research shows that eco-labeling, corporate social responsibility, and perceived product quality drive sustainable purchase decisions. Marketers are advised to integrate sustainability communication into branding strategies.

Published

31-12-2019

How to Cite

Prof. Sophie Dubois. “Consumer Adoption of Sustainable Products: Global Trends”. The Sankalpa: International Journal of Management Decisions, vol. 5, no. 2, Dec. 2019, pp. 21-37, https://www.thesankalpa.org/ijmd/article/view/32.

Issue

Vol. 5 No. 2 (2019): July - December 2019

Section

Original Articles

License

Copyright (c) 2019 The Sankalpa: International Journal of Management Decisions

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.