Behavioural Economics in Pricing Strategies: Insights from E Commerce Platforms

Authors

  • Dr. Sarah Thompson Department of Economics & Business, University of Sydney, Australia
  • Dr. Sarah Themes Department of Economics & Business, University of Sydney, Australia

Keywords:

Behavioural economics, pricing strategies, e commerce, consumer behaviour, digital marketing

Abstract

This study investigates the application of behavioural economics principles in pricing strategies on major e commerce platforms. Using experimental design and customer data from over 15,000 online transactions, results show that anchoring, dynamic pricing, and loss aversion messaging significantly influence purchase decisions and conversion rates. The findings offer actionable guidance for digital marketers and platform strategists.

Published

30-06-2015

How to Cite

Dr. Sarah Thompson, and Dr. Sarah Themes. “Behavioural Economics in Pricing Strategies: Insights from E Commerce Platforms”. The Sankalpa: International Journal of Management Decisions, vol. 1, no. 1, June 2015, pp. 21-30, https://www.thesankalpa.org/ijmd/article/view/4.

Issue

Vol. 1 No. 1 (2015): January - June 2015

Section

Original Articles

License

Copyright (c) 2015 The Sankalpa: International Journal of Management Decisions

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.